This is Andre Arancibia, owner of OnlySales. We all are aware that 10DLC registration has become a staple for messaging for a few months now. Carriers are making it more impactful for an account to be 10DLC registered.
The majority of CRM's have made 10DLC registration mandatory sometime back in 2023. OnlySales is one of the only systems left still supporting unregistered traffic for our users.
However, there is no longer any advantage in allowing unregistered messaging. Not only does it cost more for us to send the messages, but as carriers update their internal rules to enforce 10DLC registrations - less messages have the chance to be delivered now.
It may have been convenient previously, but there is no longer any point in sending messages that hurt you guys by delivering less than expected and hurt us on costs.
Therefore, 10DLC registration will become mandatory on OnlySales over time. We will provide an ample amount of time for everyone currently using their accounts now to make this transition. If there are any registrations stuck, we will pay to expedite them, at our expense.
Here is the current timeframe for implementation:
1. As of February 1st:
- New accounts signing up for OnlySales will need to submit a brand for their 10DLC registration at the time the account is created. New accounts will be able to send through unregistered channels while they wait for their 10DLC registration to be processed.
2. As of February 15th:
- If there are any current users that still have not submitted a brand for 10DLC registration for their accounts, it will be mandatory to do it by February 15th, 2024. There will be no interruption in services if the brand is not yet approved, but the brand must be submitted by this date for every account in OnlySales.
3. As of March 1st:
- Officially, there will be no support for unregistered traffic. Therefore, any newly created OnlySales accounts, as well as previously registered OnlySales accounts, will need to have both brand and campaign approval prior to being able to send messages through the platform.
- However, we ensure by this date that there will be a feature for managers that will allow them the option to share their approved 10DLC registration with their agents temporarily. This will help the new agents that they recently hired to use their own OnlySales accounts immediately since they would be able to utilize their manager's 10DLC registration until their own is approved.
In summary:
This is not something we are taking lightly. As many of you are aware - nearly all our ownership and support team has worked in the insurance industry previously and we completely understood that there was a certain freedom, or advantage, in not doing 10DLC registration. We never wanted to get in the way of that choice for our users. We have allowed as much as we could, for as long as it was possible for us.
However, the negative points of unregistered messaging now outweigh any positive sides by a large margin. As much as it pains us to add a forced rule onto OnlySales, we are at the point where we ourselves are forced to include it.
If you have any questions about this, or need help registering your account, or checking into the status of a current registration, please contact support - We are here to help and make this process as easy as possible!
As always, thank you for using OnlySales - We appreciate all of you for your continued support!
Let's have a great 2024!